Are you struggling with your business social media?
Social media is a real headache for most small business owners. Are you struggling with your business social media and you’re unsure what to do?
First, you need to know what platforms are going to work for your business. Spend time learning about each one and perfecting your approach before you move onto the next one. Next, do some research and decide where your customers are most likely to hang out. Let’s get the lowdown on three popular platforms to help you choose the right channels…
Facebook is currently the most used social media platform on the planet with apparently 2.9 million users (Forbes). So, it’s worth getting to grips with this channel! If you’re not already on Facebook, then you’ll need to set up a personal profile before you can create a business page.
The problem with Facebook is the constant changes in algorithms, which affects the number of people who can see your posts, known as “reach”. Post quality content regularly, so you can play the algorithm game and increase the chances of your posts being seen.
Instagram is all about images, stories and reels (videos). So, think about interesting areas of your business or events you can capture. For this channel, it’s important to have a good mix of personal and professional content for authenticity. So, for example, you could upload a “how to guide” video on an area of your business, and the next day, post about a fun day out.
Start taking photos when you’re out and about. If you’re selling products, you could photo or video items being used in different ways. And if you’re a service-based business, take photos of your office, events, and meetings with suppliers, clients or networking.
LinkedIn is mainly used for businesses selling to other businesses, but most owners have a profile these days. If your customers are unlikely to be on this channel, you could just find your perfect referral partner on LinkedIn instead! For this channel, post helpful and informative content, along with interesting videos. Over the past few years, this channel has become more relaxed, so you can inject some fun!
With any social media channel, it’s important to interact with other people’s posts, especially before you start posting your own stuff. You also need to keep an eye on your insights, so you can work out what’s working and what isn’t. For more info, see our blog, How to make social media management work for you
Planning your social media content
When it comes to your social media content, you need to think ahead, ideally up to 12 months. But if you want to know the easiest way to plan your social media – ask us!
Our tart-up-your-Page package includes a review of your business page, giving you guidance and advice on how to move forward. The package includes one profile pic, one cover image, three graphic templates, a 12-month plan for your social media, and a weekly post plan. This package is perfect for people who want to run their own business social media, but need some help along the way.
Want to chat about social media management? Get in touch, call 07854 819736 or contact us via Facebook.
Thank you for reading this month blog – Are you struggling with your business social media?
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