How to make social media management work for you
Too damn busy to manage your social media? If you want to know how to make social media management work for you, you need to plan ahead. Most people stress about finding time to post regularly. Don’t worry, it’s a very common problem for small business owners! So, what can you do to make your life a little easier?
Posting on social media can feel like a real bind. It can be hard to figure out what to post and when, especially when you’re spinning lots of plates. You need to know how to please the algorithm gods (who regularly change their minds on what people can and can’t see!). You also need to understand what the analytics are telling you so you can react to any insights.
Social media management businesses (like ours!) will work a calendar month ahead to make sure everything is scheduled well in advance. This involves researching ideas, finding images, and creating a weekly planner for the year ahead. For post ideas, you could talk about your services, any ‘behind the scenes’ antics, use your monthly blog and testimonials.
And the great thing about handing over your social media management to someone else is the fact you get time to breathe…
Social media planning
Before you decide on which social media channels to use, think about where your customers are most likely to hang out. Every channel is different. LinkedIn has been traditionally used for businesses providing services to other businesses, but don’t dismiss this channel if you sell products. Your connections might still be interested in buying from you!
Instagram and Facebook have more universal appeal, especially for product sales. We always advise disconnecting Facebook from Instagram, as the algorithm gods will deem one post a duplicate and reduce its reach. We strongly recommend writing different posts for each channel as your audiences will differ. Need a content writer? We recommend using Bright Owl.
Update your Google Business Profile, as this gives people quick info when they’re looking at Google Maps. The reviews you receive on your Google Business Profile are really important. They could make all the difference between someone choosing to buy from you.
Remember, social media is a long game. Here’s what you need to know:
- Marketing is not a quick process!
Don’t expect an overnight or quick fix. To see results from your social media, you will need to wait for at least 6 months. - Be consistent
You need to post regularly to please those pesky algorithm gods. If you can’t post daily, then aim for a few days a week. - Multiple marketing funnels
Don’t rely on Facebook alone to drive those much-needed sales. You need to appear on every relevant channel. See our blog on marketing funnels…
Let us manage your social media!
The easiest solution to managing your social media is to pass it over to us! Admin Assassin will take your stress away, so you can focus on what you do best – your business. We’ll create a 12-month social media plan and manage everything on your behalf. It’s simple!
Want to chat about social media management? Get in touch, call 07854 819736 or contact us via Facebook.
Thank you for reading this month blog – How to make social media management work for you.
Admin Assassin
