What are marketing funnels?

You’ve probably heard people discussing marketing funnels at some point. But what are marketing funnels and what the HELL is everyone talking about? Let us explain how this works and why it could help your business…

Marketing funnels are a crucial part of any business strategy. They help you to attract and retain your customers, so they become your most loyal fans. But there are lots of different funnels out there, as well as platforms. Getting the approach right can be really confusing for business owners. So, how do you decide on the best marketing funnels for your target market? Put simply – use multiple marketing funnels to reach all your different customers.

3 different types of marketing funnel

Let’s look at the most common types of marketing funnel, which you could use for your own business:

Email newsletters are an excellent way to nurture relationships with your existing customer base and keep them engaged with your brand. Email marketing platforms such as Mailer Lite have awesome templates, so you can create an on-brand designs matching your logo. You can send out a newsletter each week or month to let them know about your latest offers, products and services.
Social media is a really powerful marketing funnel that can help you reach a big audience and build brand awareness. Platforms such as Facebook, Instagram and LinkedIn help you engage with your followers, share valuable content, and promote your products or services. You need to tailor your social media strategy to your target market and focus on the social networks where they are most likely to hang out.
Blogs are another great marketing funnel that can help you talk about your business, products and services, as well as what makes you tick. We work closely with Kelly’s Web Designs, who can help you find the right keywords (SEO) and upload your blogs into your website. You can also use the wording for your newsletters and for your social media posts. We recommend planning your blogs 12 months in advance.

How to plan your marketing

Remember, marketing is not about you! When you’re planning your marketing, you need to think about your target market. What are their needs, desires, and preferences? Then, create a compelling message that resonates with them, along with a call to action. This is an instruction that encourages people to take action, such as signing up for your newsletter.

Ideally, you would group (segment) different customers together based on demographic factors, such as age, gender, income, and location. You can then create targeted campaigns that will attract the right customers.

Before you create a marketing plan, what is your end goal? Think about your marketing objectives, tactics, and metrics. How are you going to test your marketing? Insights, analytics and reports are crucial for measuring the effectiveness of your marketing funnels.

So, now you know about marketing funnels, how can you apply these to your own business? Fear not – we’re here to help! Admin Assassin can help you plan and manage all of your marketing funnels. We will track your metrics such as open rates, click-through rates and conversion rates, so you can see your customers’ preferences. We will also help you decide which social media networks are the right ones for your business.

For a chat about your admin or social media needs, get in touch, call 07854 819736 or contact us via Facebook.

Thank you for reading this month blog – What are marketing funnels?
Admin Assassin